Joe O’Connor, the customer who commissioned this bike works for a Vans (a VF company) in Montreal. He wanted a custom steel bike to celebrate a famous sneaker, with it’s grippy gum sole, and seventies blue.
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We’ve all bought things and felt pressure to make a decision. At worst the pressure comes from the person who’s trying to sell you something but even at best we tend to subject ourselves to pressure to not take up someone’s time or ask silly questions. We do things differently here.
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