RUN AWAY TO THE MOUNTAINS. STAY.
start a bike company.
That's roughly what happened anyway.
Standing at the top of mountain it doesn't seem so high till you look down and see how far you've come. There's always another one to climb though.
What we’re doing at this little company is inspired by our adventures in the landscape here in the Alps. It's where I finally took the big leap and started to do something about chasing my ultimate dream.
NOstalgia, technology, design and Elbow grease
We make proper bikes, not show ponies. We use the very latest steel technology and fit methods, combined with progressive geometry, to create beautiful performance machines, that work.
Always handmade, by the best craftsmen in Northern Italy. Tested in the Mountains, where we come up with the ideas. The result is a rad custom bike that makes the road a better place to be, for longer.
Our aesthetic is knowingly nostalgic, but we don't let that get in the way of performance or our ideas. There's definitely more than a bit of that good old stuff from our own childhood too - we're inspired by racing cars, custom motorcycle builders, bmx and skate heroes, so we go to great lengths to capture some of that radness.
A really good bike should give you a sense speed, freedom and independence. Just like your very first one did.
It's always been two wheels.
The dream began in the early nineties, when I was spending every moment riding bikes, mostly with my best friend, Jack. We would ride and ride and obsess about the latest kit and ways of making our bikes go faster.
On board those bikes we were Steve McQueen, Ayrton Senna, Streethawk and Superman. The bikes represented freedom and dreams and carried us on our best adventures. They were more than just machines.
Andy runs Spoon Customs. He is responsible for the business and day to day running of the company. He ran away to the mountains after 16 years working a normal job. He lived in Montgenevre on the French Italian border, and now splits his time between there and Orange Row Speed Shop - the new Spoon Customs customer workshop in Brighton's North Laines.
Tony is a fit and geometry expert, who oversees all interactions and decisions relevant to how our bikes fit their new owner. He’s worked all over the world and as well as his work with us, he runs his own successful fit and training business, Torke Cycling. Tony’s based in Bath and London and his mark is on every bike we create.
Tech and Creative
Ben runs our website, shoots a lot of our content, and provides an expert view on areas related to marketing and brand. He makes sure the world can see, share and talk about what we get up to at Spoon HQ and out on the road. Ben runs a number of digital, film and creative projects, from his studio in Briancon in the French Alpes.
When was the last time you really felt A sense of REAL SPEED, freedom and adventure?
Remember your first proper bicycle? Remember the sense of freedom and adventure that it gave you, like you could go anywhere and do anything?
Spoon Customs is built on that first bike feeling.
Our little company creates machines that work flawlessly, fit perfectly and make you want to ride endlessly, the way you felt the very first time you rode a bike.
WE use Steel because it works
We use HSS steel from Columbus Tubing. It's not a nostalgic choice.
It's the best thing we believe you can make a custom bike out of.
We love the way our Italian friends make it. We love the flexibility it affords when we’re selecting, cutting, heating and working with it and we love the way the material itself contributes to the way our bikes ride.
love what you do and do it often.
Our fit ninjas hide out in London, Bath, and soon in Briancon in the French Alpes and Turin in Italy. Once we’ve got your position nailed, we get into the design process, selecting paint, and the best components. The best Italian craftsmen, then build your new frame.
Before the bike begins to take shape on the jig, we go to work, meticulously checking every part. Each one is cleaning and preparing one by one, by hand, to guarantee a strong and straight frame that will last for many years.
All the people we work with - partners and component manufacturers, fabricators and finishers get what we're trying to do, and want to do their bit. None of us ever really did forget that first bike feeling, and we get a little bit of it out of making every new bike.
Team work makes the dream work.
Spoon Custom’s works with a number of amazing people who share our passion and get our ideas. They’re all local or professional friends we’ve worked with on great projects before. We trust them, they do incredible work and they love bikes and design nearly as much as we do.